On 4 September talks were led by speakers such as rapper and poet Tumi Molekane, whose emotional talk was titled “We were almost great”. Fran Luckin, executive creative director of marketing agency Quirk, delivered an inspiring talk titled “Why you’re not crazy”. The Friday programme also featured creative director of Publicis Machine William Struwig and Sama-winning DJ Black Coffee.

The programme for 5 September featured animator and video artist Nathani Lüneburg who spoke about the subconscious and her own dream-world. She introduced attendees to the various characters which feature in her dreams, which she fondly calls “krokkonosters”.

Pepe Marais, founding partner and chief creative officer of communications group Joe Public United, gave a presentation on the “ten commandments of becoming a citizen of greatness”. He spoke about the trials of getting a business off the ground and how he adjusted his life in order to become more successful. He also shared several advertisements that his company has made for various clients, including Nedbank, Tracker and Tropika.

The highlight of the Saturday programme was undoubtedly the talks given by singer, songwriter and graphic designer Nonku Phiri, who opened her talk with a song, and award-winning author Lauren Beukes. Beukes’s talk was titled “Bending the light: twisty fiction and added shine”. Beukes spoke about her work as a comic writer for DC Vertigo and gave attendees a sneak preview of her upcoming comic, The Survivors’ Club. The audience also had a chance to see the book trailer for her latest novel, Broken Monsters. Beukes is responsible for novels such as The Shining Girls, Moxyland and Zoo City, which won the Arthur C. Clarke award for science fiction. Beukes also spoke about her work as a journalist, saying that “journalism is a backstage pass to the world,” and emphasising the importance of research when writing novels.

The festival ended off with an afterparty at Bassline in Newtown. Overall, Hello Ambassador’s third instalment was a successful gathering for creatives, and hopefully the festival will continue to grow in the years to come.


Photo: Henry Marsh

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